About Us

Our Story

Founded in 2008, What To Wear is a contemporary Malaysian fashion house dedicated to women, aim to instil confidence, poise and effortless stylish.

Our coveted products illustrate a pure reflection of our learnings and love for urbanite women. We pride ourselves in offering experiences where the trained staffs are able to uniquely pick and present ideas to What To Wear’s customers, in order to help our customers in finding outfits that are unique to them, further empowering them to embrace their own unique sense of style.

Among Malaysia’s quintessential boutique fashion brands, find What To Wear’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious but affordable sensibilities.

Grounded in our mutual love of fashions, the like-minded What To Wear team vouched to devote each seasonal collection to our intrinsic sense of duality; balancing toughness with femininity; untamed volume with elegance details; and boldness with a timeless quality.

Our Craft

What To Wear curate ready-made pieces as well as our very own hand-crafted pieces.

Our hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. The design process of each crafted product starts with intricate sketching in our very own tailor studio, produced only with utmost love and care. Traditional techniques and craftsmanship underpin What To Wear’s quality of crafted merchandises, with hand-painted prints, natural fabrications and raw edged finishes, and many more, forming the soul of each seasonal collection.

What To Wear want to be renowned for our thoughtfulness to our customers, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes, stylish and at the same time comfortable, we try our best to ensure each pieces are worthy to be worn by you, whilst forever evolving to create better pieces as time passes.