"NEXT CHAPTER"

What To Wear celebrates its 10th anniversary with Next Chapter, presented at Kuala Lumpur Fashion Week 2026 on 4 August 2026. Next Chapter reimagines contemporary wardrobe essentials through refined tailoring, thoughtful craftsmanship, and timeless silhouettes.

More than a runway collection, it celebrates clothing that empowers women to express themselves with confidence. From its first boutique in Ipoh to becoming a trusted Malaysian fashion brand, What To Wear, led by founder Melanie Kee, continues to create versatile ready-to-wear pieces that women can wear and style season after season.